Redefining Social Fitness

Our latest project for Fire Fitness was their flagship outlet in the heart of Kuala Lumpur. We were given the freedom to deliver as much wow factor as possible for the space, hence, we married creativity and technology and established a gym like no other.

Firstly, we focused heavily on interactive installations because social platforms like Instagram Stories, Boomerang and Tik Tok were proving to be invaluable in delivering free exposure for the brand. Most of the installations could pick up frequencies and illuminate in-sync to the bass from the music. While we also installed custom preset lighting patterns, the fact that the lights would pulsate alongside the music proved remarkable in increasing workout intensity.

Secondly, we created an interactive wall with lights tracking along it, and they would glow from red to amber when one stood in front of it long enough. As the light traveled to the top, it would unveil a hidden quote.

Thirdly, we stationed a charming toy box for gym-goers to pose in for their Instagram Stories. We also installed a bell with lights that would come to life when punched, and it was something we made with Boomerang in mind.

With social purpose in mind, we fitted the gym with a two-level chill out area that was fully constructed with tubular scaffolds. And because the brand was starting to embark on an environmentally-responsible journey, we consciously dotted the area with an abundance of natural flora.

  • Role Complete Design & Build
  • Completion 2020

All the studios within the space are equipped with synchronised workout guide using Apple TVs, and sound-reactive lighting that dances to the frequencies of music being played.